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Who are we ?

Louis Chevrolet Swiss Watches is an independent watch brand producing and marketing innovative, affordable timepieces with the aim of offering designs and techniques usually reserved for the high-end segment.

We are based in Porrentruy, in the Swiss Jura, and active since 2006.

Our name pays homage to Louis Chevrolet, founder of the eponymous car brand in the United States in 1911. Few know it, but Louis was born in La Chaux-de-Fonds (NE), and was originally from Bonfol (JU), just a few kilometers from our boutique & factory. It was not until 1900 that he immigrated to the United States, after spending his childhood and adolescence between Switzerland and France.

Who are we ?

Louis Chevrolet Swiss Watches is an independent watch brand producing and marketing innovative, affordable timepieces with the aim of offering designs and techniques usually reserved for the high-end segment.

We are based in Porrentruy, in the Swiss Jura, and active since 2006.

Our name pays homage to Louis Chevrolet, founder of the eponymous car brand in the United States in 1911. Few know it, but Louis was born in La Chaux-de-Fonds (NE), and was originally from Bonfol (JU), just a few kilometers from our boutique & factory. It was not until 1900 that he immigrated to the United States, after spending his childhood and adolescence between Switzerland and France.

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