2003 - Acquisition of rights
Acquisition of the rights of the "Louis Chevrolet" name, until then only registered in Switzerland, for further protection of the brand worldwide.

2006 - FOUNDATION
The Louis Chevrolet Watch Company sees the light of day on the 17th of January 2006.
It produces and commercializes its watches under the name "Louis Chevrolet Swiss Watches".
Since that day, our company has not stopped innovating and diversifying, to offer quality Swiss Made watches.

2016 - THE BIG CURVE
In December 2016, the Louis Chevrolet Watch Company initiated a big curve in terms of philosophy and collection. After having developed, over the years, more than twenty different watch models (Vintage Collection), Louis Chevrolet starts its “Big Curve”, in order to offer a range of watches with completely new designs and shunning the conventional watchmaking codes.